Objective
After a successful website revamp for a court reporting business, our focus turned to driving organic traffic through SEO. The goal was to improve visibility on Google, attract more clicks, and generate high-quality traffic that could convert into bookings for the client’s court reporting and room rental services.
Challenges
The client operates in a competitive legal and court reporting niche, requiring the site to rank for high-value keywords related to court reporting, legal meeting rooms, and mediation facilities. Competing with other providers in the same region made it essential to employ a targeted SEO approach to stand out.
Our Approach
To achieve these goals, we implemented a thorough SEO strategy including:
Keyword Optimization: We conducted extensive keyword research to identify terms that could drive relevant traffic, such as “court reporting,” “legal meeting rooms,” “videoconferencing facilities,” and location-based terms related to the business’s service area.
Content Strategy: Targeted blog content and optimized existing pages addressed common queries and user intent, with topics tailored to the legal community and client needs for room rentals for legal events.
On-Page SEO Enhancements: We optimized title tags, meta descriptions, headers, and internal links on key pages. This strategic keyword placement aimed to boost relevance for the targeted search terms.
Technical SEO: A technical audit ensured the site was optimized for crawling and indexing. We improved page load speeds, enhanced mobile responsiveness, and refined site structure for a smooth user experience.
Backlink Acquisition: To establish authority in the competitive niche, we developed a strong backlink profile by securing links from relevant industry websites, directories, and trusted sources.
Results
Over the past three months, these SEO efforts delivered notable performance improvements:
Increased Clicks: Total clicks rose to 632, up from 357 in the previous three months—a significant increase in user engagement from organic search.
Higher Impressions: Impressions doubled, reaching 22.6K from 11.1K in the previous period, reflecting improved visibility on Google.
Enhanced Click-Through Rate (CTR): Although CTR slightly decreased from 3.2% to 2.8%, the increase in impressions indicates that content is reaching a broader audience—a natural development as visibility expands.
Improved Average Position: The average position improved from 27.3 to 23.7, reflecting better rankings across targeted keywords and enabling the site to compete more effectively in search results.
Conclusion
This targeted SEO approach significantly enhanced the court reporting business’s search presence. With increased clicks, impressions, and ranking gains, the strategy has demonstrated its effectiveness in a niche industry. The business is now well-positioned for continued growth in organic search, attracting high-quality leads and solidifying its visibility in the market.
This case study underscores the real impact of strategic SEO optimization, especially when combined with a modern, user-friendly website.