Objective
Since January 2024, I have partnered with a legal industry client to boost their website’s visibility, attract targeted traffic, improve search rankings, and drive lead generation. In a field where competition for high-impact legal keywords is fierce, our objective was to establish a strategic approach that would elevate the client as a leading authority in their market.
Approach
To achieve these goals, I implemented a comprehensive SEO strategy, covering:
- On-Page SEO: Optimized essential pages to enhance their relevance and clarity, benefiting both user experience and search engine understanding. This process improved the quality and focus of the website’s content.
- SEO Clusters and Blog Content: Developed topic clusters targeting key practice areas, supplemented by in-depth blog posts that support core pages and capture related search intent.
- Technical Optimization: Conducted thorough technical audits and enhancements to optimize site performance, improve load times, ensure mobile responsiveness, and strengthen overall site structure—all critical in a competitive sector like legal services.
Challenges
Navigating the competitive legal industry, particularly around lead-driving “money-making keywords,” posed a major challenge. Competing against established websites with high domain authority required a strong, adaptable strategy.
Results
The results clearly reflect the impact of the work:
- Enhanced Visibility: The site achieved 6.37 million impressions, demonstrating significant gains in search visibility.
- Quality Traffic and Engagement: With 159,000 clicks and an average click-through rate (CTR) of 2.5%, the site has drawn a high volume of engaged visitors.
- Higher Rankings: The website has secured better overall rankings, particularly for high-value, lead-generating keywords, enhancing its competitive position.
Conclusion
This project illustrates the value of a targeted SEO strategy, even in a highly competitive sector like legal services. Through on-page optimization, strategic content creation, and technical enhancements, I helped this client build a stronger online presence and establish a steady path to sustained lead generation.